Cross-Sell & Upsell Qualification for Existing Policyholders
The Challenge
Cross-sell calls feel intrusive when irrelevant.
But here is the real problem:
Batch campaigns target everyone.
As a result:
Low take rates and high opt-outs.
Agents lack current context.
As a result:
They pitch mismatched products and lose trust.
The Approach
We warmed up outreach with qualification first.
Customers respond when offers match life events and coverage gaps.
A discovery-first call earns permission for a sales follow-up.
We needed a solution that could:
Check fit and interest before pushing offers.
Surface context to advisors so the next call is relevant.
The Solution
A discovery call that tees up the advisor.
Coverage Gap Check
Screens for dependents, new assets, or changed budgets.
Offer Readiness
Asks consent to discuss riders or new plans.
Advisor Handoff
Books a slot with the right specialist with notes attached.
The Impact
Commercial gains:
18%
lift in qualified cross-sell opportunities.
12%
higher acceptance of advisor callbacks.
Result? Warmer conversations and bigger wallet share.
Permission-based upsell that respects intent.
